Routing Leads Across Ad Platforms, Forms & CRMs with Make.com
How to build a resilient Make.com scenario that pulls leads from Facebook Ads, Typeform, and Google Sheets and routes them into the correct CRM pipeline in real time.
The Problem with Siloed Lead Sources
Leads arriving from Facebook Lead Ads, a Typeform survey, and a manual Google Sheets import rarely share the same field names or formats. Without a routing layer, sales teams end up manually copying data between systems, introducing delay and error.
Building the Central Router
A single Make.com scenario listens to all three sources via webhooks and native modules, normalizes each payload into a shared schema (name, email, phone, source, campaign), and routes it into GoHighLevel or Pipedrive based on a lookup of the originating source.
Guardrails That Matter in Production
Every branch of the router includes an error-handling path: if a required field is missing or a destination CRM API call fails, the scenario logs the payload and sends an instant Slack alert instead of silently dropping the lead.