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A full lifecycle email journey for Codam built in ActiveCampaign, with tag triggers, date-based waits, conditions and goal jumps.
Starts when the audience_student tag is added. Four emails over 9 days: brochure, how Codam works, student stories and an Experience Day invite. Exits as soon as the contact signs up.
Tools and features: Tag trigger, 4 emails, Goal jump
On sign-up, the ticket email goes out unless the contact already attended. Up to three more emails follow, each sent only while event_date is still ahead.
Tools and features: Ticket email, Date checks, Goal jump
Waits until 10 AM one day before the event_date, checks the date is tomorrow and sends a personal reminder. If the date changed, it jumps to the rescheduled path.
Tools and features: Wait until date, Personalized
One day after the event, checks the attended and piscine_registered tags. Attendees who did not register get route_c2, no-shows get no_show, and each tag starts its own follow-up automation.
Tools and features: Nested if/else, Tag routing, Chained automations
Three emails over 11 days asking them to pick a new Experience Day date, until they sign up again or register.
A thank-you email, then three emails about the Piscine over 13 days until the contact registers.
Confirms the Piscine registration, then sends countdown emails 14, 7 and 3 days before piscine_date, skipping any step whose date has already passed.
Tools and features: Date countdown, Go to action
Three emails over 9 days offering a new Piscine start. Ends once the contact checks in or picks a later date.
Tools and features: Re-engagement, Goal jump
Sign-ups from the Lovable booking app land in ActiveCampaign with tags and custom date fields. Tags move each contact through 8 linked automations, from the first brochure to the Piscine start.
Tags, Custom date fields, If/Else, Wait until date, Goal jumps, %FIRSTNAME% personalization, Lovable + Supabase sync